real time conversions data ga4
Since conversions are so important, you can best regularly check if GA4 keeps tracking them correctly.
Important business metrics may change over time and your team may have forgotten to keep you in the loop (because you were having a holiday on a sunny beach).
So, your conversions in GA4 are being registered.
Now what?
Analyzing conversion in GA4
If you have set up conversion tracking properly in GA4, you can s dentist data ee the data in the default GA4 conversions report or use them as dimensions in other reports and explorations.
To open the conversion report, go to Reports > Engagement > Conversions.
ga4 conversion report
You can also use conversion data as metrics in explorations, like the Path exploration report.
If you want to know which channels, sources, campaigns and mediums converters visited, you can best have a look at the Conversion Paths report in Google Analytics.
And, of course, the funnel report. It uses the default GA4 purchase conversion as you can see in the screenshot below.