For this reason, a good landing page does not have navigation icons, menu items, or elements that distract attention from the call to action: the landing page must be different from the site's home page, it self employed data must be built with graphic elements that recall the portal it belongs to without getting confused with ordinary pages.
How to Optimize your Landing Pages
draw visitors' attention to a specific goal
convey a message made up of strong emotions that involve the viewer
summarize all the necessary information in a synthetic, exhaustive and simple way
focus your attention on a few elements focused on conversion
create the desire to click on the presented call to action
A good landing page must be introduced by a direct, clear, immediately understandable title that makes the visitor understand in an instant what choice he is asked to make.
To sign up or not to sign up, to ask for contact or not to do so, to download the program or to exit: there should be no other choices available.
Clickable buttons are a great way to direct your visitors’ attention to the action they need to take, in a clear and direct way: the text surrounding the box can emphasize the benefits that the offer can provide, just one click away!
Landing page content should consist of short, concise, and easily readable paragraphs, separated by white space to draw attention to each concept. Graphics should draw attention to the message through a no-frills layout and a minimal, understated approach that promotes intuitive web design .