The information must be presented in an inviting and easily readable manner : not a single wall of text, but many blocks of a few lines each that communicate their respective messages at a glance.
Make sure you include messages that get straight to the point without too many puns, providing precise information about the benefits that await the user .
The recipient of the page should not be forced to search with his eyes for the description of the benefits that await him: with heat maps you can identify the points where the attention of visitors is focused and place the calls to action in those points .
4 - The call to action button
The call to action button must be prominent, visually physician data separated so as not to be confused with other elements of the text. If the page requires scrolling down, it must be placed at the top of the page so as to always be visible to the visitor.
Inside the box, you can encourage the reader to take action without delay, with evocative verbs and phrases that capture attention (“Click here”, “Discover the benefit that awaits you”, “Start saving now” and so on). Colors can also help: a sensitive visual difference (for example, an orange button on a white background) helps focus attention on the button to push the user to take immediate action to your advantage.
5 - Free advice
Even though, as we said, landing pages need to get straight to the point, it doesn't hurt to offer the visitor something more to confirm the idea of authority that we want to convey. Why not show the reader some suggestions for using our products at their best, some references that attest to the concrete advantages that you are able to offer?