Affiliate marketing will also be used more widely by chinese thailand data advertisers: 83% of respondents now use this strategy, compared to 47% in 2007. Almost 56% use this technique to generate additional income. Sectors that use affiliate marketing are retail (64%), travel and transport (65%) and consumer goods (60%). However, a third of respondents use affiliate marketing as more than just a sales channel; it is also a strategic component for them, especially in the telecommunications and internet sector (50%). Today, 18% of respondents spend more than 20% of their budget on affiliate marketing, a proportion that will rise to 32% in 2009.
But…What is Behavioral Marketing?:
Behavioral Marketing (also known as Behavioral Targeting) is fundamentally based on the analysis of the behavior and decisions of website visitors in order to make the advertising that will be directed at them more relevant. In short, it is about developing commercial messages that are relevant to a target based on their previous behavior. (We could say that an example of this is the advertising that Google includes on the websites of its affiliates in the Adsense program).
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Therefore, and going deeper, we can define Behavioral Marketing as the art of creating a meaningful relationship with consumers based on their current or general behavior. In other words, being at the side of our target audience when they are about to buy or staying in touch with customers to maintain a long-lasting relationship.