How Cashback Offers Work?

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The cashback idea works on a simple matrix. When a customer purchases something, he pays for it. A small percentage of the money paid by him is returned to him as a cashback reward, mostly on his next purchase. Let us understand this with the help of an example. For instance, a customer purchases a T-shirt priced INR 999 from your store. As soon as he makes the purchase, he gets a notification that he is eligible for a cashback of INR 59 on his next purchase. The cashback amount can be INR 59, 99 or whatever you decide. This is a reward for purchasing from your store. Many businesses calculate the cashback reward based on their loyalty programme.

Ideas For Cashback Rewards
Here are a few cashback ideas to help you set up campaigns and make the most out of them:

1. Weekend Plan
In order to encourage sales, you can double the cashback reward on certain armenia phone number list weekends. For instance, on Paytm – Weekend Wallet Days, the brand offers 2 % extra cashback on gift cards.

2. Happy Hours
It is also a good strategy to announce more reward points or cashback during certain hours of the day. It may be the afternoon hours if you are a cafe or food delivery app as that is the time when most people likely place orders. TGIF mostly runs happy hours from 5 pm to 8:30 pm. It provides a buy 1 get 1 free offer on the same drink.

Your happy hours can be two or three hours in the evening if you sell garments, electronics or other products. People are expected to make more purchases when they see such rewards.