How can you make it work for your audience?

[fomayof928@mowline]

Perhaps more importantly, the organization was able to save internal effort in responding to complaints or negatively commenting on posts as more people started adding their own positive comments. The organization’s community manager was able to establish a policy of waiting to respond after any negative posts, giving brand advocates time to speak up with a more authentic, volunteer voice.

By inviting its most passionate supporters deeper costa rica number data the fold and giving them space and trust to engage in conversation, the organization lost some control over the details of the message, but they gained support and understanding at a deeper level. These individuals not only influenced others within the organization’s social media pages, but also frequently shared content and tagged friends, acting as influencers and engaging others.


As you can see, regardless of industry, building a brand advocate program often starts with identifying your most passionate supporters and finding a way to appeal to their current habits, interests, and motivations — then building content programs that put those goals at the forefront. Marketing campaigns featuring paid influencers can be fun and can certainly drive quick awareness and reach, but they will never rival the lasting value of a qualified advocate, especially when it comes to countering criticism or improving the perceived status of your brand or industry.

To get started, you can follow a few quick tips: