LinkedIn post from Sprout team member providing updates about new AI features

[shaownhasan]

Have your employees reshare your company’s LinkedIn posts and latest articles. And make sure they’re regularly providing their connections with the latest company updates. As representatives of your brand, they serve as a reliable source when it comes to information about your company. At the same time, they add a more personal touch to the message since it’s coming from real people.

At Sprout Social, team members regularly share product update info and facebook data branded content on LinkedIn. This puts a human face to the brand and helps us to build a more personal connection with our audience.

Showcase your expertise
People aren’t going to follow your company page just because it exists. They have to be able to derive some value out of it. That means you need to showcase your expertise and give them a reason to tune into your brand’s updates.

You can share thought leadership pieces that address relevant and trending topics in your industry. Follow LinkedIn best practices and make sure to add original thoughts and ideas to give these pieces a unique touch. This is a great way to show your audience that you know what you’re talking about.

Additionally, you could use native documents such as how-to guides, reports and case studies. These types of content are a great way to address the needs of people who are looking for helpful information. How-to guides will show that your team has expertise in the field. Surveys and reports show your in-depth knowledge of the industry. Meanwhile, case studies serve as proof of your team’s capability.