One thing that's really interesting

[fomayof928@mowline]

3. Remove underperforming pages from various sources . You can take a underperforming page and you can say, "Hey, I'm going to redirect it to this other page, which does a better job of answering the question anyway." Or, "Hey, I'm going to 404 this page. I don't need it anymore. In fact, no one needs it anymore." Or, "I'm not going to index it. Some people might need it, maybe people who are visitors to my website, who need it for a specific direct navigation purpose or internal purpose. But Google doesn't need to see it. Searchers don't need it. I'm going to use an index, either in the meta robots tag or in the robots.txt file."

A to note is that we've seen a bunch of case studies, croatia number data since MozCon , when Britney Muller, Moz's head of SEO, shared the fact that she had done some really cool testing about removing tens of thousands of really low-quality, low-performing pages from Moz's own website and saw that our content rankings increased significantly due to seasonality and other things.

It was pretty exciting. When we shared it, we got a bunch of other people in the audience and on Twitter saying, "I did the same thing. When I removed the low-performing pages, the rest of my site performed better," which really strongly suggests that there is a system in place that works this way.

So I would urge you to look at your metrics, find pages that are not performing well, see what you can do about improving or removing them, see what you can do about adding new ones that have high organic quality scores, and let me know your thoughts on it in the comments.