Offshoots like the Local Learning Center and the Content Marketing Learning Center emerged in an attempt to tame the overgrown learning center, but it was all for naught: By the fall of 2016, Moz’s learning center sites were a confusing nest of hard-to-navigate articles, guides, and 404s. Some articles were written for SEO experts and explained concepts in extensive, technical detail, while others were written for an audience with less extensive knowledge of SEO. It was impossible to know what kind of article you found yourself in before becoming confused or discouraged.
What was once a useful resource for marketers of all backgrounds was coming of age.
The vision behind SEO and Search Marketing Hub has cyprus number data been to equip SEOs and search marketers with the skills they need to succeed in their jobs. While the site section continued to fulfill that goal, somewhere along the way we started to see minimal returns.
Our mission was clear then: reinvent Moz's learning resources with a new structure, new website, and new content.
As we set out on this mission, one thing was clear: the new Learning Center should serve as a home base for marketers and SEOs of all skill levels to learn what they need to excel in their work: from the basics to expert-level content, from time-tested principles of SEO success to cutting-edge strategies and tricks. If we couldn’t accomplish this, our mission would be in vain.
We also believed that a new Learning Center should make it easy for visitors of all skill levels and learning styles to find value: from those who want to read an article and then dive into their work. To those who want to browse through libraries of focused SEO videos. To those who want to learn from experts in hands-on webinars.
So, that's exactly what we made.
Return of the educational center.
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