If additional resources aren’t in the cards, don’t worry. There are still ways to optimize your social media operations to get the most out of what you have today. Here are some tips that will help you deliver results on a tight budget.
Many team rituals are maintained due to inertia instead home owner data of impact. If you haven’t taken time to review your team processes and responsibilities in the new year, now’s the time to do it.
Host candid conversations with your team about their bandwidth, routines and working styles. These talks will give you a better idea of how your team spends their time.
You may find that everyone can take a few hours back by swapping meetings for async stand-ups or rolling back an initiative that’s not driving clear results. Whatever the outcome, it will help ensure your team is on the same page, marching toward the same goal.
2. Focus your efforts
You won’t be able to do it all. The more comfortable you get with ruthless prioritization, the easier it will be to push back on competing priorities confidently.
For example, if you find that a specific network consistently underperforms compared to the rest of your brand accounts, now’s the time to put it into maintenance mode. Share posts and stay on top of customer care requests, but save big swings for networks with proven track records for engagement.