1. Choose the right niche for your blog

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Once potential customers join their community, they get weekly newsletters with the best content from the Growth Hackers community. Also, they can join discussions about industry topics and keep up with events where they showcase how their product and thought leadership support customers’ needs. This helps Growth Hackers build relationships of trust with their customers, as they’re part of a community. It’s also a way of nurturing customers to the decision stage and turn them into loyal customers or advocates of the brand.Email from Growth Hackers promoting their top posts
Function of Beauty
Function of Beauty is a hair care brand that provides customized investor data hair formulas based on your hair type and goals. This brand uses social media and interactive content to reach its audience while customizing their experience. Here’s how they do it:

Function of Beauty uses Instagram and TikTok to share hair tips, news and use cases of their products. This increases their reach and positions them as an authority for hair advice. Also, they make the buyer’s journey as frictionless as possible by including “shoppable” content on their Instagram account. This increases the chances of customers going from inspired to buyer in a shorter amount of time.


They go a step further by providing a quiz to find the perfect formula for your hair type and goals. The quiz provides a customized experience and makes customers more willing to buy a formula that was specially crafted for them.Function of Beauty quizz for customers to find their custom hair formula
Amplify the reach of your content with a social media strategy
Now that you understand how content marketing fits within the current marketing landscape, the next step is to execute an effective content marketing strategy.

Content marketing affects nearly every aspect of your marketing strategy, including your social media. Without compelling content to repurpose and distribute on your social channels, your audience likely won’t notice you or be encouraged to engage with you.