A screenshot of the Sprout compose window, with the ViralPost drop down menu open. The menu offers four suggested times to post.
A quick dip into the Insights tool is all you need to do to ensure you’re pacing well toward your monthly performance targets. If you happen to notice any inconsistencies, use Sprout’s suite of Instagram analytics reports to investigate the issue and its potential causes.
A screenshot of the Instagram Business Profiles report from Sprout Social. The report offers a performance summary, which includes the following data points: impressions, followers, following and loan data followers gained.
Use the Instagram Business Profiles Report to identify which types of content are driving results. That way, you can make strategic adjustments to stay on track toward achieving your desired outcomes.
Make stronger paid marketing decisions
Did you know that 50% of users become more interested in a brand after seeing an ad for it on Instagram? With these types of results, making every dollar count is critical.
Use Instagram Insights to optimize your paid performance so you can make better use of your budget.
Analyze your organic content performance to identify trends, themes and creative elements that resonate with your audience. Then, leverage that data to take your paid marketing efforts to the next level.