The big advantage of PayPal payment for the customer

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Despite the advantages on both sides, PayPal is only the second most popular payment method for online shoppers, according to a study by EEC Cologne. The undisputed favorite is still the purchase on account. For the well-known reasons: the goods first, and payment is something you can worry about later. Or not at all.

For this reason, purchasing on account is still not very popular with retailers today. Many online shops do not even offer this method. Or a credit check is carried out after all personal data has been entered. This then determines whether the customer is allowed to pay on account.

Some mail order companies, especially smaller homeowner database shops that cannot afford bad debts or a lengthy dunning process, prefer to play it safe. They require payment for the goods in advance by bank transfer. The buyer is informed of the amount and bank details.

The goods are only sent when the money is received by the retailer. Safe for the retailer, risky for the buyer. The money is gone - whether the goods actually arrive is the question. There is no buyer protection with a simple bank transfer. In addition, the method is not for the impatient. It takes a few days for the transfer to be processed by the bank and received by the retailer.