In the period 2008/2009 there was also a lot of uncertainty. Research showed that the shop floor did not see anything in the use of social media. Middle management indicated that they did see opportunities, provided that it had a directly proven added value for the business. Top management said: do it! It was decided to follow a growth path, starting with one specific segment. Where the urgency and relevance of an open dialogue was clearly present.
A careful consideration was given to which topics were current in terms of knowledge canada phone number list sharing and which issues were at stake, which groups wanted to work on together. In the orchestration of this, senior management was also encouraged to show online that they embraced the initiative. The design consists of several modules. It started with the knowledge network around areas of expertise and a notice board that offers space for daily questions and answers. Only at a later stage was the module with calls from management added. The latest expansion focuses on the most important value chains to stimulate cooperation across the divisions. The dialogue increases mutual understanding and creates acceleration around the most important bottlenecks in the interest of the customer. How to expand the value chain with infrastructure and process optimizations.