Common Mistakes When Creating KPIs for Web Developers

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Case 3: Improving SEO Efficiency
An e-commerce startup noticed that its website was not performing well in search engines. Analysis showed that the site was indexing poorly due to an incorrect URL structure and lack of meta tags. After adjusting the site structure and optimizing the metadata, the startup's site rose to the top of search results for key queries, which led to a 60% increase in traffic.
Case 4: Using Analytics to Improve KPIs
The hotel chain decided to use analytics job seekers data data to optimize their website. Using analytics tools, they were able to identify that most visitors were leaving the site at the booking stage. Implementing a simplified booking form and improving site navigation resulted in a 35% increase in booking conversion.
business, marketing, promotion
These cases demonstrate how attention to KPIs and their optimization can have a significant impact on the success of a web project. In the next part, we will consider what tools and technologies can help achieve these results, and how to correctly implement changes to maximize the effectiveness of the site.
When creating key performance indicators (KPIs) for web developers, it’s easy to get carried away and make mistakes that can lead to the wrong conclusions and actions. Here are some common pitfalls to avoid.
Mistake 1: Not having specific enough KPIs
Overly broad KPIs like “improve user experience” may sound inspiring, but without specific goals, they become nothing more than empty words. Determine what exactly needs to be improved — loading speed, time on site, conversion?