Depending on the product, the customer's wishes and the distribution of power within the column, all possible variants will occur. It is certain that in almost all sectors the roles will be redefined for each link. Cross channel will not only be the domain of the retailer, but also of the manufacturer and wholesaler. Cross channel does not only mean thinking about the design of a webshop, but also determining what the consequences are for the role of the physical stores.
Explosion of cross-channel applications in 2012
We expect cross channel to explode in 2012. Choosing this is easier said than done. Setting up a standalone costa rica phone number list e-commerce operation is not that difficult. However, it is a different story if we want to integrate the channels. After all, we have to ensure that the channels are aligned in such a way that the customer journey of the customer runs as smoothly as possible.