A brief overview of trends in 2020

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Dialogue at eye level: Today, both customers and employees want open communication on a partnership basis. This is increasingly shifting into the digital space and is characterized by courtesy and politeness.

In addition, spontaneity rather than rules is particularly important. This is also the reason why companies and brands should avoid an official tone in their internal and external communication.

SEO and good content: Customers no longer accept paytm database intrusive advertising , regardless of whether it is offline or online. Many of them reject marketing-related mailings and consequently use ad blockers.

On the other hand, customers are very interested in high-quality content that offers real added value and is highly entertaining. Finally, it should not be forgotten that it is a decisive factor for SEO.

Augmented reality: The marketing trend is moving towards artificial intelligence (AI) and machine learning. Both will shape future customer and employee relationships and take corporate communications to a new level.

Chatbots already play a special role today. At the same time, augmented reality (AR) is taking its first steps in marketing by expanding the real world with digital content and creating a unique brand experience.