Advertising on social media has one very big difference with advertising on Google (Google AdWords) or on other search engines such as Yahoo! and Bing, namely targeting . Where you often advertise on search engines based on certain keywords, you advertise on social media based on interests and demographic factors. LinkedIn is working hard, recently adding 'collecting leads' to the advertising options. And without additional costs for advertisers.
For B2B, advertising on LinkedIn is a nice addition to attract attention online. The accountability is easy to determine and the target group is easy to find. Advertisements on LinkedIn are always in English, although this does not make much difference to cyprus phone number list the number of clicks; Dutch people click on an English advertisement just as quickly if they see that it refers to a Dutch company or Dutch website.
Advertising on LinkedIn can start at around €7 per day, and you can determine the duration of the advertisement yourself. LinkedIn offers the option to choose between payment per click or payment per 1000 impressions: