To answer this kind of resistance, I would like to share some facts and figures first:
Consumers can communicate a message in their environment or a particular scene better than a brand ever can.
Research shows that when people in a group know each other, they are up to 4x more likely to stay. Consider what that could mean for your retention issue when you make sure (or know) which of your customers know each other.
More than 50% of Internet users have visited a website in the past 30 days based on a recommendation from friends and family members (source: emarketer.com).
The conversion and order value of people who shop online together is significantly higher than that el salvador phone number list of individual shoppers.
The chance of purchase conversion via referral traffic is 10x higher. In addition, referral traffic is often on your site longer and more interested.
The 'like' and 'retweet' are not used nearly as much as one might think. The old familiar e-mail still appears to be the most popular method to forward an interesting article or video (source: New York Times research).
Some of your contacts simply have more influence than others. Some are also more likely to share, give them the chance to do something with it.
Don't most of your existing customers come through word of mouth?
Examples & practical cases
To show you some possibilities, I will give you some suggestions and practical examples below, let yourself be inspired and think about how you could use the examples for your own organization. Of course, this is just a start, so come on if you have any nice additions yourself.
Consumer as lead generator
How do you use your consumers to generate leads? An interesting example is the way Fitness First deals with new members. The company developed an effective model years ago to supplement its corporate marketing and sales. Fitness chain Fitness First offers new members the opportunity to register up to 5 acquaintances with their telephone number to come and try out a day of sports. The value of such a day is 16 euros. This is only possible when you become a member. The argument that you don't know anyone is circumvented by saying that you can get a few friends from your telephone. The employees of Fitness First will contact your contacts themselves, mentioning your name. This is a win-win situation. You know better than anyone which of your friends will be open to such an offer.