Not using data to make decisions

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Mistake 14:
Data is knowledge, and it should be the basis of every decision you make. By ignoring data, you are missing out on the opportunity to optimize processes and increase sales.
Mistake 15: Forgetting the Importance of After-Sales Service
After-sales service strengthens customer relationships and encourages repeat purchases. If you don’t pay enough attention to this aspect, you risk losing customers.
Mistake 16: Not investing inarchitect data sustainability and social responsibility
Today's consumers are increasingly paying attention to the ethical side of business. Without sustainability and social responsibility, you lose customer trust and loyalty.

Mistake 2: Ignoring quality indicators
Numbers aren’t everything. Qualitative metrics like reviews and loyalty are the soul of a brand, its heartbeat. If we neglect them, we risk losing touch with our audience, like a ship that has lost sight of the lighthouse.
Mistake 3: Too many KPIs
Sometimes, in pursuitMistake 15: Forgetting the Importance of After-Sales Service
After-sales service strengthens customer relationships and encourages repeat purchases. If you don’t pay enough attention to this aspect, you risk losing customers.
Mistake 16: Not investing in sustainability and social responsibility
Today's consumers are increasingly paying attention to the ethical side of business. Without sustainability and social responsibility, you lose customer trust and loyalty. of a complete picture, SMM specialists create too many KPIs, as if trying to catch all the stars in the night sky. But an excess of indicators can lead to confusion and distraction from the main thing - the growth and development of the brand.