The era of social search
In addition to the fact that social media are taking up more and more time, they are also increasingly penetrating into search. Social search is, in addition to mobile search and personalization, the trend in search engines. With social search, information from social media is integrated into the search results. Bing (Microsoft) is several steps ahead of Google in this respect thanks to an intensive collaboration with Facebook . For example, Bing shows pages that have been liked by your Facebook friends during searches. Pages that have collected many likes generally appear higher in the search results. In this way, Bing appeals to the opinion of the crowd.
Thanks to the collaboration, Bing can integrate data from Facebook into its SERPs. Microsoft therefore kenya phone number list has access to the internet within the internet, as Facebook is sometimes called. In the meantime, Google has been cut off from this data. Facebook refuses to make it available to Google. What do you do then? You start your own social network. Especially since the collaboration with Twitter has also expired, which means that Google real-time search is temporarily offline. This is of course not a direct cause. Google Plus is a long-term development process. But the recent break with Twitter does show how dependent Google currently is on third parties when it comes to social search.