What are the online objectives of Sjoez.nl?
Initially, the objective is: converting. Based on the existing knowledge of the retail investor, the assortment has been composed. We are now busy finding out to what extent the online target group has the same needs as the offline target group. In doing so, we are already discovering differences: for example, the physical stores do not sell children's shoes, but online we have already added them to the assortment - successfully.
Once we know our target group a bit better, we also want to inform and inspire more with, for example, news from shoe fashion land. With that, we also want to distinguish ourselves from the competitors and it also helps us in the long term to generate more (SEO) traffic.
At the moment we are using Google Analytics to keep track of the statistics lithuania phone number list Eventually I want to go to a more advanced – possibly custom – package to do more with behavioral targeting, for example. But for now we can get by with this.
For me there are three numbers that are most important, which I look at first when I start up the computer in the morning: