The number of responses is overwhelming. Our goal was 15 thousand likes after the campaign period of one month. We did not expect to reach this number within a few days.
What goals did you set up beforehand? Are these goals related to 'branding', 'customer service' or something else?
In the short term, increasing brand awareness was an important goal. This seems to have been achieved now. In the long term, however, the strategy is threefold:
Facebook is an excellent channel for us in terms of customer engagement . It is not luxembourg phone number list just about broadcasting, but about interaction. We want to inform our users where they can find the latest gadgets or fashion and educate them on how to shop safely around the world.
In addition, it is important for PayPal to be present on Facebook, because it is a platform where our users can also pay via PayPal . PayPal originated as a start-up and grew through word of mouth. Facebook fits this community and aligns with the way our users communicate.
For an internet company without stores or other physical presence, it is important to offer a local face for your customers. Facebook makes PayPal Netherlands accessible and approachable for Dutch users. We not only offer them interesting information, but customers also have an additional channel to get in touch with us.