Consultant Barbara Schouten present the facts. “Those who do not want to adapt no longer have a right to exist.” Indeed. Tablets, smartphones and TVs account for 50% of the global turnover and are worth 670 billion euros. “From hardware to anywhere.” Many televisions are still sold in Europe. “This year we bought around 1.8 million televisions, with web connected and 3D becoming increasingly common.” Blu-ray, home cinema, LED TV, connected & web TV etc. We once started with the black and white device. Now we want more. The consumer is constantly multitasking . For example, while watching television, people tweet. That is around 98 thousand tweets per minute.
The central question here is: where is the money being made? There are many macedonia phone number list new entrants such as operators, broadcasters and manufacturers. “We will be making history within a year.” Filmmakers are also starting to work differently now. Physical sales are declining dramatically. Much more is being bought online and consumed digitally. Video on demand is very popular. And rightly so! Paid downloads, that is where the potential lies for the coming years. We see the difference between heavy and light users in content streaming becoming increasingly greater.
Second screen
Multiscreen access was discussed with cachet. Everything must be able to talk to everything. The identity of the user interface is becoming increasingly important. Google and Apple do that well. Now there is talk about rights, social TV etc. to prevent illegality. That is in its infancy and will not be determined in the Netherlands. Fiber optics is also becoming increasingly interesting and hopes to compete with cabling.