American online fashion group Styletrek improves conversion through far-reaching personalization of its offering.
The Styletrek site shows different fashion items on the homepage in every region in America and every customer can become a ' Styletrekker' and upload photos via the site and get followers. They take the offer personal to the extreme, not only the customer's birthday is important, but also the spouse's birthday is used to give the customer tips for gifts in line with previous purchases.
Social and Mobile
Social media and mobile apps are mainly a traffic generator (recruitment) or should contribute netherlands phone number list to the conversion by posting reviews and recommendations from other customers. Pixmania focuses on social shopping: calling on your friends online to buy that birthday present together. In addition, social media play an important role in customer service at Pixmania.
Michelle Azar, vice president of Emerging Platforms at Bestbuy Co , has expectations of mobile commerce: 'moving with the customer to mobile'. She advocates building bridges between on- and offline. The customer can scan QR codes with his phone in their stores, which gives him up-to-date and complete information about the product and makes the right choice based on that. She also takes mobile payments seriously, and refers to the success of the mobile Starbucks card. The theory that the power of an online network lies in offline encounters is confirmed by Azar's examples.