Michiel explains how the Koningsoord area portal is the centre of the development of new housing products and area developments. The residents themselves shape their environment by entering relevant information from their living environment. The portal works with User Generated content by drawing information from Tweets, news from Google, photos from Flickr and videos from YouTube and Foursquare. With Hyperlocal content, Heijmans generated 650 leads in the first 2 weeks.
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At NS Hispeed, the success of Twitter is determined by the personal nature and quality of the advice. For example, if a traveller is stranded abroad, he is helped on his way via Twitter. In addition to travel information, promotions and requests for help, qatar phone number list followers on Twitter are actively challenged to think along about product innovation and service provision. The support within NS Hispeed to free up capacity for this new form of customer contact was created by making a weekly overview of all Tweets. By distributing this report within the organisation, the results become visible and the entire organisation can make use of the customer information.
Heijmans and NS Hispeed are strengthened by the use of online media, because both organisations offer the visitors relevance. Heijmans does not promote its own products, but lets the visitors express their opinion about the qualities of this living environment. This independent attitude also works at NS Hispeed. NS Hispeed is no longer seen by the Twitter users as an institution, but as a team with helpful people.