Evaluate the competitiveness of your chosen keywords

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Next, you need to assess the viability of ranking for your chosen keywords. Ranking for your primary keywords may be your ultimate goal, but you need to choose keywords that you can realistically rank for based on your site’s current authority score. If you choose keywords that are too competitive, you will never see positive results for your SEO efforts.

Find gaps in keywords
You can expand your keyword list by performing a keyword finland phone number data gap analysis. There may be keywords you never thought about that your competitors are ranking for. To perform this analysis, go to the Keyword Gap report. Next, list your competitors in the top bar and click Compare.

In the given report, you will see which keywords all your competitors share, which ones they rank for but your site doesn't, which keywords you appear for but aren't at the top, and more.

Build your final keyword list
The final step is to gather all your keyword data into Keyword Manager. You can further segment your lists or create one large list with all your keywords.

Use competitor data to create your own strategy
At this stage, you will have a comprehensive overview of who you are up against in the SERPs. You will also know which competitors have the strongest link profiles , what keywords you can target, and you will have various data points about potential opportunities that your competitors have missed.