The greatest hits: Repurposing your best content for social media

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In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. And, frankly, some days you don’t have the time to create fresh social content from scratch.

When it comes to social content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

In this article, we’ll discuss repurposing content for social media and how to make peru mobile database your content work for you, instead of the other way around.

Why it pays to repurpose content for social media
There are many strategic benefits to repurposing content for social media.

What does this process look like in practice? The Sprout Social Index™ is our annual data report that speaks to the entire marketing industry. But we also include data points that are specific to certain disciplines and can be used to capture the attention of niche audiences.

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. Plus, we consistently pull graphics from the report to include in our social media content.