Pairing Smart Bidding with the wrong goals

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To compound the problem with counting pageviews as conversions in Google Ads, we often see these same accounts using Smart Bidding strategies that are focused on “conversions.” Google has many different types of Smart Bidding strategies available that can help you achieve your goals.

But when you combine automated bidding for iceland phone number data conversions with an account that mistakenly uses pageviews as a conversion, you're left with an account that's very effective at getting people to click on your ads (which will cost you money) and come to your website, but not much else.

If you average 7-10 conversions per week, or more than one per day, then automated bidding with a focus on conversions (such as maximize conversions, maximum conversion value, or tCPA) might be a good option for you.

If your volume is lower, you may want to try a few different bidding strategies and see how each performs. We recommend starting with Maximize Conversions , but I would be open to moving to Maximize Clicks or Enhanced CPC with regular bid reviews focused on performance.