(Conversions/Clicks) x 100 = Click conversion rate

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Let consumers choose between chatbots and agents. People may not want a bot as their only option, especially if they have a complex or urgent problem. Set up your chatbots to always ask if shoppers want to chat with an agent. If your team isn't available 24/7, design your chatbot to share your support hours so customers know when to expect a response.
Integrate your messaging platform with your tech stack, so your agents and chatbots can easily pull existing customer details and shoppers don't have to repeat themselves. For example, a Turkish online fashion retailer set up a chatbot that can access customers' profile data. If a shopper wants to buy a product in the chat, the bot can complete the purchase with their stored payment information.
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Click conversion rate
This metric represents the percentage of shoppers who completed a set action after ghana mobile database clicking on your promotion.



The actions that count as conversions depend on your ad's goal. Here are a few examples of conversions based on different ad objectives.

Table displaying ad goals of lead generation, engagement, and sales and conversion examples of contact form submission, a Facebook page like, and a purchase
Your ad's conversion rate tells you how effective your promotion is relative to how many people click on it. However, it does not represent the number of conversions an ad generates.


Say you have an Instagram video ad and a Google search ad that both have the goal of sales. The former's conversion rate is 1%, while the latter is 2%. But despite having a lower rate, the Instagram video ad generates twice as many conversions — 100 sales compared to 50.