Customers Prefer Interacting With Brands via Messaging Apps

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sumaiyakhatun27
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Customers Prefer Interacting With Brands via Messaging Apps

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The main tenet of proactive customer service is giving customers what they want—and they want to talk with you via messaging apps. Spectrm’s 2022 report found that a majority of customers prefer messaging over phone calls and emails, and almost three-quarters say their experiences when messaging with a brand have been positive.


What better place to engage your customers and offer them proactive service than WhatsApp? It’s one of the most popular global messaging apps, with billions of active users worldwide.
According to CSA research3, 65% of online shoppers surveyed prefer shopping with companies that offer information in their native language, 73% of respondents want at least product reviews to be in their language, and 40% say they hong kong mobile database never buy from websites that aren’t in their native language. Being able to communicate with customers in their local language breaks one of the biggest barriers associated with global marketing and bolsters the customer experience by enabling customers to communicate with you according to their preferences.


With messaging apps, you can program chatbots to understand and communicate in a vast number of languages, including those spoken by your target audiences. These versatile bots allow you to unblock language barriers and build brand loyalty in new local markets.


These chatbots can also work across time zones to send asynchronous messages to customers around the world. Asynchronous messaging makes your business better able to reach customers when they want to be reached, in a timezone that’s relevant to them. This way, they don’t have to wait to speak to a customer support agent that might be halfway around the world.

Learn more about how the WhatsApp Business Platform can drive your company’s mission to offer dynamic, proactive customer service.
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