6 components of effective social media employee training

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A data visualization with a title that says, Top 6 departments with influence over a company's social media strategy. From top to bottom, the list on the data visualization says marketing, customer care and support, communications, operations, sales, and c-suite.
And this is in addition to posts shared and amplified through employee advocacy. In tandem with advocacy content, employees you train in social can alleviate workload and extend the life of your content.

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The elements of your employee social albania phone number data media training will differ based on your business goals and needs. But here are six core components to get you started.

1. Executive sponsorship
Your executives set the tone for the rest of the business. Encouraging employees to get more involved on social starts with executives establishing that social media matters at your company.

If your executives are not social savvy, your social media employee training starts with them. At the very least, they should understand the business impact of social, and why it’s a cross-team asset.