Revenue Generation

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With its streamlined communication, chatbots, and library of tools, messaging reduces customer care costs for companies of all sizes. Your agents can communicate with multiple customers simultaneously in the time it would take to resolve one issue via phone call, which can increase their productivity and reduce the amount of customers returning with the same problem. On top of that, agent turnover is reduced1 when using messenger compared to traditional communication methods.

77% of WhatsApp Business Platform users surveyed reported an average of 24% reduced india mobile database agent turnover with WhatsApp.1
Less turnover can save your business money on training new agents and can keep service quality high by avoiding new hire mistakes/hiccups. This turnover reduction and increased efficiency helps create a smaller team of expert service agents who can provide your customers with fantastic service. This kind of improved productivity is worth between $467,000 and $4.6 million1 over three years, depending on business size.


Messaging can do more for your bottom line than just reduce costs. The Forrester data shows that, when used properly, it can also help boost your revenue. Companies successfully using messaging have deployed revenue-building strategies like offering in-messaging purchasing, creating personalized content, developing relevant message flows including reminders, and marketing via business-initiated messages.