Beyonce has one of the biggest personal brands in the world

[shaownhasan]

Ask to use user-generated content
User-generated content is a great way for brands to connect with their audience since consumers want to see authentic customer experiences. Collaboration and re-creation is the bread and butter of TikTok. But brands should always ask permission first as a precaution—whether you’re using original audio or reposting on your brand’s TikTok page.

We also suggest tagging the creator in the caption or the TikTok comment section as well. Avoid reposting any videos that include copyrighted sound—it can still count as infringement even if your brand isn’t using the music.

International superstar Beyonce is known for algeria phone number data reposting and giving credit to her fans, especially when it comes to promoting her songs.



She posted a mashup video for the hit song “Break My Soul” on her TikTok, but she credited every creator in the comment section, even if they didn’t have an account:

Remember this lesson from Queen Bey and give credit where credit is due. Your customers will appreciate the thoughtfulness. Plus, this ethical approach protects your brand, especially as more creators begin to trademark their original sounds.

How brands use TikTok audio in their campaigns
Brands on Tiktok have gotten creative with using audio to drive their marketing campaigns. Here are some of our favorite sound-on TikTok campaigns.