How our team uses Spout’s tools for public relations marketing efforts

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“Most idea sharing and collaboration happens organically when one of us comes across news or ideas that could work for both our social audience and media,” says Aisha.

We want to complement and fortify each other’s work, especially since the work we do innately complements each other.

“Whether we are announcing a new product feature, promoting an award or educating our customers on a trending topic, our teams collaborate often to make sure our messaging is aligned and bolsters each other’s work,” Abby says.

When the PR team secures a new media replacement or argentina phone number data another opportunity that we can leverage on social, we look for creative ways to amplify that content across our social channels to increase engagement, awareness and traffic.


Aisha says, “The social team will help amplify certain announcements we may be pitching to media, such as awards we’ve won, notable partnerships we’ve formed (i.e. Salesforce or DEI efforts) and new product integrations.”

Abby says ensuring our voice is aligned and optimized to each medium isn’t viable without daily collaboration. She also mentioned how the best part about our product is that we use Sprout’s tools to help facilitate this collaboration.

“Tools like Sprout Listening and Reports allow our teams to ideate, pivot and amplify our external messaging,” she says.

Sprout has a suite of analytics and reporting tools, but let’s go over a few of our favorites.