By offering this alternative option, the user may feel more inclined to click, as they feel they have more control over the communications they receive and we avoid being sent to Spam . Also, by not officially marking them as unsubscribed, the system will still count their interaction as relevant, which benefits the reputation of our account and database.
To take advantage of this opportunity, by clicking the “ Opt Out ” button, we can take the user to a special landing page where they are thanked for their interest in our company and informed that they have opted out of our database. On this page, we can display our benefits, social proof signs, and other attractive offers, with the goal of maintaining a positive experience even after their decision to no longer receive emails. We can then proceed to remove all users who have clicked this button, allowing us to maintain an up-to-date database and focus on more engaged and responsive leads.
In short, by using these buttons strategically in our email marketing georgia mobile database campaign with the Fishing Net strategy, we can gain valuable insights into users' level of interest and improve the effectiveness of our automations, while respecting recipients' preferences and optimizing our reputation for email sending.
The structure of the email to be sent is very similar to a newsletter where the focus is not only a call to action but we give a variety of actions (No more than 3-4) which includes company information, bait message and sales information.
The first message we recommend is the bait offer, in this case it is a study of why avocados are good for the body, we identify it as the "Bait" permission button with the intention of involving it in the core of our company, in this case the avocado.
The second message is about who we are, what solution we satisfy, who works with us, what our values are. The second button allows you to "Learn more"
Button repetition permission "bait", our main objective where we delve a little deeper into our marketing asset by incentivizing you to download the study.
Along with the bait button, we use social proof resources, reviews, customers or any information that can generate trust for the user.
At the end of the email we add the last permission button "Sale" where we can incentivize with an offer, at this point, applying product prices.