The app should help you get the job done, so you can spend time on the campaign and not on the technical details of its operation.
2) Cancellation links
There are certain details that you cannot omit in your emails and one of them is the cancellation link, which is also required by law. All templates must have one and in Sendinblue you can easily customize it.
3) Delivery capacity
Therefore, you should choose a reliable and experienced platform to ensure that your campaigns do not end up as spam.
4) Database segmentation
A mass email program allows you to divide your contacts based on characteristics, actions or behavior.
This means dividing your contact database into lists based on turkey mobile database interests, age, gender, geographic area, etc. Thanks to this segmentation, you can better adjust your campaigns and reach the right people.
5) Templates
Templates are very useful when creating campaigns. It is important that the application has a wide range of pre-designed templates. This way, you can create an invitation for an event or wish a happy New Year.
6) Responsive templates
Templates should have a responsive design, meaning they should be viewable on any device. Keep in mind that 71.2% of users read emails on mobile, so a responsive design is essential.
7) Campaign scheduling
The timing of sending an email influences the effectiveness of campaigns, so it is important to schedule the time and day.
8) A/B Testing for Subject Line and Messages
A/B testing allows you to send two versions of the same campaign and evaluate the efficiency of each. The concept that gets the best results is sent to the rest of the database.
Keep in mind that if your subject line is not good and does not achieve the goal of attracting attention so that the email is opened, this can damage your reputation and this increases the probability of being sent to spam in your future campaigns.)
9) Results
Mass mailing software automatically generates statistics that show the impact and performance of campaigns.