This involves digital interactions, use of augmented reality and virtual reality-based features, experimentation areas, and more. The goal here is to provide a truly omnichannel experience .
The arrival of new media and new technological resources has also changed the impulses and motivations for purchasing.
Consumers still seek benefits, advantages and competitive prices when purchasing a product or service. But brands need to go further.
The new consumer behavior seeks, above all, an excellent shopping experience .
This applies to both the digital environment and physical stores. It is necessary to transform each purchase into a unique experience and a relationship action with the brand.
A widely known example is Apple: its physical and digital stores offer uganda mobile database an omnichannel approach , from the layout to the purchase process itself – which uses your Apple Store ID to close the deal.
The consumer is encouraged to try the product and be impacted by its unique features, regardless of the environment. In addition to many other projects such as the Immersive Retail Experience , by the famous brand Gucci.
Attract your consumer
“If your customer enters your store, he cannot leave empty-handed.”
If this was previously one of the laws of retail, new consumer behavior allows for a more effective and less aggressive approach through remarketing .
The term defines the technique of grouping consumers according to their behavior in the digital environment.