We invite you on March 28 at 13:30 Moscow time to the webinar "How Russians ate stress in 2023: Strategic Marketing from Ingate Performance Based on Confectionery Market Research"
According to the all-Russian study Rabota.ru, Russians are massively escaping stress by eating delicious food. Almost half (42%) of survey participants prefer to eat sweets to relieve stress. At the same time, flour and confectionery products are popular with 29% of respondents, and only 15% eat fruits to relieve their emotions.
Ingate Group, a performance marketing agency and a key wuhan cell phone number list player in the Russian digital market, conducted its own study of the confectionery segment of the FMCG market and will not only share it at the webinar, but also tell you how to use the research data to write your own marketing strategy.
What we will talk about:
Dynamics of the confectionery market
Confectionery Market Trends
Consumer portrait
Ingate's 2024 Guidelines for Confectionery Brands
Must-Have Channels for FMCG Brands
Successful case of "Frutilad"
Speakers:
Maria Stark, Brand Director, Ingate Performance
Andrey Nedosekin, Director of Ingate Performance