Every day, both in the world and on the Russian market, more and more cases of AI application appear in a wide variety of industries and tasks. Research from major international companies appears on the main trends in the AI market, its impact on employee productivity and the quality of tasks being solved. With the advent of generative models of artificial intelligence, skills in neural networks are becoming as necessary as knowledge of Excel or PowerPoint.
Ingate Group specialists Daria Grebenkova and Evgeniya Novikova conducted a study to assess the level of proficiency in AI tools among Russian businessmen and marketers, as well as the degree of AI implementation in business processes of companies of different levels.
In addition, during the study, they found out which marketing tasks companies have already automated with the help of AI, and which ones they plan to, as well as how businessmen see the impact of these technologies on different industries in the future.
Research Methodology
Between December 2023 and January 2024, we conducted an benin cell phone number list online survey on the Anketolog.ru platform. The questionnaire consisted of 21 questions that participants answered on their own. A total of 901 people were surveyed. Of the total number of study participants, 65% of respondents are engaged in marketing and advertising on the brand side, or on the advertising agency or service side, 30% are business owners, and 5% have professional activities that are not directly related to marketing or advertising.
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 1
Artificial Intelligence for Marketing and Business: Ingate Group Research - Image 2
In addition, 60% of respondents are representatives of small and micro businesses, 35% are medium and large, and 5% are self-employed. The study participants were divided by positions as follows: 77% are managers, 23% are specialists/managers.
Level of proficiency in AI tools in business
When asked “How familiar are you with artificial intelligence technologies?” 44% of respondents said they were studying the capabilities of AI, and 32% were actively monitoring its development.
Among executives, 58% said they were well acquainted with AI technologies and constantly monitored their development, while 25% of business owners had not yet delved deeply into the topic and capabilities of neural networks.
In terms of industries, the share of those who constantly interact with AI among small and micro businesses is almost 2 times lower than in larger companies: 40% - large businesses and 45% - medium businesses versus 26% - small businesses and 24% - micro businesses.