Recovering inactive customers is one of the cheapest strategies to increase your revenue. Learn how to do it in just 7 steps!
Nowadays, winning back inactive customers is one of the best strategies for boosting sales. However, in many companies, increasing sales is often associated with acquiring new customers.
However, customer acquisition statistics show that it’s much easier (and cheaper) to sell to your existing customers. After all, acquiring a new customer costs at least five times more than selling to an existing one.
Therefore, having a strategy to recover inactive customers is essential. Your focus should be on those customers who have not purchased for a long time.
So what can you do when they no longer do business with you? This article will explain how you can successfully win back inactive customers.
How to recover inactive customers? Check out these tips!
The starting point of your strategy should be the analysis of kenya mobile database your existing customers. So, start by segmenting them into active and inactive customers. But to be able to make a clear distinction between the two types of customers, you need to find out what the average life cycle of an active customer is.
Learn more: Customer Lifecycle: discover how to boost your sales
So before you count inactives as part of your company’s natural churn percentages, try these seven steps to re-engage them.
1) Define who these inactive customers are
Now you have a defined list of customers, based on their lifecycle. But there is some additional segmentation you will be able to do.
The key is to analyze the information about what they purchased from your company and group it by product. This will help you create an assertive approach to bring these inactive customers back.
2) Focus only on the “best” lost customers
Your strategy for winning back inactive customers shouldn’t be about bringing every inactive customer back, whether it’s to your website, app, or your sales team’s list.
As with any good ABM strategy , some customers are better to target than others. So the customer.