The techniques used in SEO strategy are many and can be divided into two main categories: On Site and Off Site .
On-Site SEO ( also known as On-Page SEO) is the practice of optimizing the internal elements of a website such as content, HTML tags, images, URLs, loading speed, and other factors.
The purpose of On Site SEO is to uae cell phone number list make the website more relevant and useful to users and search engines, thus improving rankings and organic traffic.
Some of the On Site SEO techniques are:
Choose the most suitable keywords for your industry and audience using tools like Semrush or Ahrefs to analyze demand, competition and search intent;
Optimize your website's HTML tags such as title, meta description, heading and image alt text, inserting keywords in a natural and persuasive way;
Create quality , original, useful and up-to-date content for your audience, using clear and simple language, good formatting and a logical structure;
Avoid duplicate or poor quality content ;
Improve website loading speed ;
Make the website mobile friendly , that is, suitable for navigation from mobile devices such as smartphones and tablets, using a responsive design that adapts to different screen sizes;
Use structured data , which is code that helps search engines better understand the content and context of web pages, facilitating the creation of rich snippets that increase visibility and click-through rates.
All of this is under the control of the site manager, since we are talking about internal elements.