Customer acquisition: how to get leads using a CRM system

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CRM (Customer Relationship Management) – A customer relationship management system.

The name itself suggests that this tool is only needed if you already have a customer base and want to maintain relationships with users who have shown interest in your product or service. In reality, things are not so clear-cut. CRM is useful both for maintaining and managing a database of existing customers, and for attracting them.

Marketing, sales, product development, and even company executives can always improve their customer acquisition process and increase sales with the help of a CRM system like NetHunt CRM . In this article, we will explain how CRM helps different departments in the lead generation process.

Content

How CRM helps marketers improve customer engagement
How CRM helps sales managers improve customer engagement
How CRM helps product managers improve customer engagement
How CRM helps C-levels improve customer engagement
Conclusions
Popular questions
How CRM helps marketers improve customer engagement
According to the Direct Marketing Association, 20% of marketers consider data to be a critical element of creating a lead generation strategy. Conflicting, incomplete, and outdated data prevents marketers from understanding the characteristics of their target audience.

In turn, CRM systems provide marketers with bahamas phone number list access to the necessary information and thus help them build a more successful lead generation strategy. Let's take a look at how this happens.

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CRM helps to more accurately define the buyer's portrait
If you want your marketing efforts to bring you new customers, you need to create effective, targeted content. However, to make your marketing communications useful, relevant, and personalized, you need to know as much as possible about your potential buyers.

Ideally, you need to identify the demographic and filmographic characteristics of your audience, as well as their specific pain points, needs, and desires. Creating a buyer persona—a fictional image of the ideal customer—is an integral part of the marketing planning process.

CRM greatly simplifies this task, as the system stores the data necessary for each stage of the process.

The starting point for your ideal buyer research is to analyze those who have already purchased your product. Scan your database to gather the following information about your existing customers:

Who first contacted you from your client's company?
Was there immediate communication with the individuals who make the final purchasing decision?
Are they the company's primary contact person?
What role do they play in the company?
Do they have a manager to whom they report, or do they make decisions independently?
Through which advertising channel did you get this lead?
What content did they interact with the most and the least?
What were their defining pains, needs, and desires?
Ideally, all of this data should be available for every contact in your CRM system.

If you don't have data on your current customers, you can collect this information by asking your customers to fill out a questionnaire.

Create a survey and share the link to the web form with your customers via email or messenger. Link the web form to your CRM system and all their responses will be automatically added to the database. You can then use your CRM to segment customers by industry, job title, or any other relevant parameter. Group customers with common characteristics into separate folders and highlight key commonalities.