8 main channels for generating leads in 2025

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After drawing up a business plan, preparing the operational and organizational parts, it's time to determine which channel to use to attract leads. Unfortunately, there is no universal answer to this question. All methods of obtaining leads have pros and cons, and their effectiveness varies depending on the business area, advertising strategy, and other factors. We talked about leads and lead generation in this article.

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What are the main channels for obtaining leads and how to use them?
What are the main channels for obtaining leads and how to use them?
1. CRM system
NetHunt CRM automatically collects contacts of people who download lead magnets and adds them to the database. Use the built-in NetHunt form to do this, which is easy to place on your website - all data will immediately enter the system. If you already have your own form, you can connect it to CRM via a webhook to also automate the transfer of contacts. So NetHunt CRM easily implements an omni-channel strategy.

2. Social networks
A huge number of people today use Facebook, Instagram, YouTube, and TikTok. Social networks are very convenient sales platforms not only for companies, but also for the users themselves.

There are various ways to get leads from social networks. The first is to maintain a company page or personal blog . This method is attractive because it allows you to form an active target audience around your company account absolutely free of charge. Moreover, the mechanics of social networks are such that the page is recommended to people with similar interests, respectively, the audience grows by itself. The only disadvantage of this method is the relatively long time it takes to promote the account, and the need to constantly create new content.

But that’s in theory. In practice, social media bahrain phone number list has quickly become oversaturated with business accounts, and it’s become much more difficult to get organic views and followers. So most companies are faced with the need to pay for targeted advertising to engage with their audience. However, leads from social media continue to be very affordable.

The second way to get leads from social networks is advertising with bloggers . This is much faster than promoting your own page, but it requires financial investments and is not without difficulties. Until recently, native advertising with bloggers was a very effective way to get leads. But over time, there were so many purchased posts that the audience's trust began to decline.

The disadvantages of this method are as follows. It is difficult to predict the effectiveness of advertising and the final cost of a lead. Many blogger accounts have an inactive audience, which mostly consists of bots and abandoned accounts. The more popular the blogger, the higher the price of advertising. In some cases, it can be excessively high. Given these difficulties, effective advertising requires experience, knowledge, and building an individual strategy for bloggers. For example, sometimes it is better to agree on 100 posts in suitable small accounts for an advertising campaign than on one post from a popular blogger.

However, advertising with bloggers remains a great way to quickly inform a wide audience about your product.

A new trend in getting leads from social networks is Live broadcasts . Recently, video content has become so popular that it has essentially become the “television” of a new generation. But live broadcasts have earned special love from viewers. Live broadcasts allow you to be closer to your idol, communicate in real time. In addition, against the background of too impeccable photo content on Instagram, Live broadcasts are perceived as more lively and real.