he basics and tips of "storytelling" that are essential for brand success

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"Storytelling" plays an important role in creating fans of your brand and differentiating it from competing brands. It is a trend in the industry that is often heard of as a success story in content marketing. However, many companies are not good at it, and there are cases where they get stuck because they cannot create effective content.

So this time, we'll be introducing some basic concepts and proven overseas chinese database methods to keep in mind when it comes to storytelling from a content marketing blog run by UBM , a long-established global media company headquartered in the UK .

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- table of contents -

What is Brand Storytelling?
Data-Driven Storytelling
Audience-centric storytelling
News outlet style storytelling
summary
What is Brand Storytelling?


Storytelling is content that uses stories to connect your brand with your customers. The goal is to get your potential or customer to buy into your brand by resonating with their own experiences and values.

To do this, first think about your brand’s values. What drives your brand? Its essence, purpose, personality traits, etc. are your brand’s “values.”

Why does the brand exist?
The history of the brand
Brand hero
Our Mission as a Company
Failure Stories
What's missing
If you can't come up with an idea, think about the above items and consider "characters," "background," "plot," "climax," "punchline," etc. The trick is to create something that transcends the category of a product or service.

In addition to simple approaches such as "using a woman working hard towards her dreams as the protagonist to gain the support of comrades who share the same dreams" or "depicting a boy's emotional setbacks and recovery to gain sympathy from people who have had similar experiences," you can also tell a story by overlaying "the life of a certain insect" with the brand's history or digging deeper into "the image of the new target audience you are aiming to reach."

Now, let me introduce three specific techniques that you can use to create your own storytelling .