The difference between organic search and paid search

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The difference between organic search and paid search

There are three major differences between organic search and paid search (search-based advertising).

"Display mechanism," "Purpose of display," and "Display format . "

The display mechanism is different
[In the case of organic search]

Organic search results are determined in a natural way moj database by search engine algorithms .

Web pages are ranked based on their content, credibility, relevance, etc., and the results that are most relevant to the user's search query are displayed at the top.

[In the case of listing ads]

Paid ads are displayed based on the advertising fees that advertisers pay to display their ads on search engines and other platforms .

The actual ads appear above search results and are targeted to you based on your search query.

The image below shows the difference between the display mechanisms of "organic search" and "listing ads" .