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For diagnostics, we will need several direct competitors for your product, whose business is significantly better than yours. We put three figures: a potential client, your company and one of your competitors. We look at how the client sees you and your competitor, who and for what reasons he chooses to work. We try to get one main word, one resource, which is fundamental for the client in the choice. Having received enough information from the client, we change the competitor's deputy to the next one. The client will not always choose your company - after all, sometimes in life, clients choose you. In any case, we get from the client a word-resource, which is the reason for his choice.

When all competitors have worked, you have a list of 3-4 resource words. Assign a deputy to each, add your company to them and place them in the space. Interview each deputy in turn to understand what kind of relationship truemoney database this resource has with your company, whether the company can afford to develop this resource, and what will be required of it for this.

Well, then all that remains is undone work – developing the necessary resources in the company.

A few rules to ensure that you can actually obtain information:

What does it mean to "appoint a substitute". If we have several assistants, we can ask each of them to be a substitute and physically find a place for them in space. Then, during the survey, we communicate with each substitute separately. If we do not have several assistants, we need to find at least one. This could be a spouse, a friend, a colleague. In this case, we designate roles with sheets of paper/pillows/objects. For the sake of purity of the experiment, we may not tell the assistant which object replaces whom, but we can say. The assistant takes the place of each figure in turn, gets used to the place and answers your questions.