Why analyze traffic to other sites

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You can get a lot of use out of this information for your project.

1. Traffic analysis helps segment competitors. By comparing their traffic with yours, it is easy to understand which projects are in your “weight” category, who you are ahead of, and who you still have to catch up with.

2. Analysis of the traffic of top sites allows you to assess the popularity of a niche. By analyzing the leaders in a specific segment, you can predict the potential traffic in a particular topic.

3. Traffic statistics help make strategic decisions in link building. This is the starting point when choosing link donors: the higher the traffic on the site, the more weight the backlink placed on it will have.

Read on the topic: How to check link donors? office 365 database Criteria for professional selection

4. You can borrow “popular” article topics from traffic sites and spy on effective solutions related to usability, structure, navigation, etc.

Visitor statistics from open counters
Before using special analyzers, check whether the statistics you are interested in are publicly available. Some website owners leave counter data open. In this case, as a rule, a counter widget is displayed in the footer: it displays traffic in numbers or indicates the resource's affiliation with top ratings.