5. Time and period of publication

[bhasan01854]

When coordinating the placement, you choose the date and time of publication. You can simply take into account the target audience - when, approximately, its representatives most often sit on VK and stick to the feed. You can bother and study publications in detail in the target community to understand when posts are more popular. Look specifically in your area and on specific sites.


For example, in “A Little Ball of Fluffy Darkness” posts are viewed both in the morning and in the evening.


And in the Click.ru group - in the evening (apparently they read after work)

If we talk about the financial part, then discounts are often given for sowing on weekends or unpopular hours. Perhaps this will be profitable. Do not write off the influence of the publication time, even if the feed is algorithmic, not chronological. Even old posts can appear in it if the audience is still interested in them.

The period of publication placement is also an important condition for effective advertising in VK. Often, permanent placement costs 1.5-2 times more than publication for a day or a week. But, as a rule, there is no point in overpaying, because the publication goes to the bottom of the feed, and by the end of the term, clicks decrease to almost zero.


Example of an advertising price list chinese overseas canada database with placement conditions

Many VK communities offer wholesale advertising, and it should theoretically be more profitable than one-time posting. But such a purchase should only be made from trusted communities that are guaranteed to provide traffic.

Useful tools
VK Scan , Amplifr , FeedSpy , SMMup — for analyzing posts and finding the optimal time for posting.

Sociate , Epicstars , Webartex — to select platforms with detailed statistics and safe transactions.