Setting up targeted advertising on VKontakte

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As in all other social networks, targeting in VKontakte is used to attract target subscribers and buyers to the community, as well as for direct advertising of goods. VKontakte offers two placements for launching advertising:

in the news feed;
on the pages of the desktop version of the vk.vom website.
Let's see what advertising formats exist for these placements.

News Feed Ad Formats



There are several formats you can use to run ads in your news feed:

Universal post is an option for increasing mom database brand awareness and reach.
A post with a button (call to action) is a call to a target action: join a community, buy a product, write a message, etc.
Carousel — from 3 to 10 cards, to each of which you can add a photo, description and CTA button. This format is best suited for an online store.
Application collection form - search and collection of contacts of potential buyers.
Advertising in Stories is an additional interaction with the user.
Website advertising - you can advertise not the community, but your company's website.


All types of ads are created in the VK advertising account:



One of the most popular advertising formats on VKontakte is a post with a button. Read our instructions to learn how to launch it in the VK interface and the PromoPult system .